Why WhatsApp Font Formatting is Helpful for Sales Managers
In the fast-paced world of sales, clear and impactful communication is key to success, as is customer convenience. With WhatsApp quickly becoming a part of people’s life habits, it was only a matter of time before it became a tool for client interactions. Today, sales teams use their personal WhatsApp accounts extensively to talk to customers. They look for ways to make their messages engaging, informative, and persuasive. A great yet often overlooked way to achieve this is by using font formatting in a judicious manner. The right formatting can determine how the reader perceives the text and responds to it. Fonts can evoke specific reactions from the target audience. A formatting choice can affect your conversion rate optimization. Utilizing font formatting can help sales managers:
- Highlight key points they want customers to focus on
- Create a professional tone by structuring messages in a clear and engaging way
- Leverage visually appealing messages for marketing and promotions
- Create a sense of urgency
- Improve readability so that important information isn’t overlooked.
Step-by-Step Guide to Formatting Text in WhatsApp
By leveraging WhatsApp’s built-in font formatting options, sales professionals can create messages that make a real impact. Here are the different ways they can do that:
1. Bold Text: This type of text is great for emphasizing crucial details like pricing, deadlines, or special offers. To make text bold in WhatsApp, use asterisks (*) before and after the word or phrase:
Example: *Limited-time offer: 20% off on all products!*
Output: Limited-time offer: 20% off on all products!
2. Italic Text: These are used to add subtle emphasis or to create a more formal tone in messages. Creating italics in WhatsApp is easy. To italicize text, place underscores (_) before and after the word or phrase:
Example: _Hello John, I’ll follow up with you shortly._
Output: Hello John, I’ll follow up with you shortly.
3. Strikethrough Text: This is used to indicate price changes, outdated terms, or updates. They also help to create a sense of urgency, such as in the case of limited-time offers or discounts.
To strike through text, enclose it with tildes (~):
Example: ~Old Price: $100~ New Price: $80
Output: Old Price: $100 New Price: $80
4. Monospace Text:
To use monospace formatting, enclose text with triple backticks (“`):
Example: “`Order ID: #12345“`
Output: Order ID: #12345
5. Bulleted List: Bulleted lists help to bring structure to your messages. WhatsApp does not have a built-in feature for creating bulleted lists, but you can format lists manually using symbols like hyphens (-) or asterisks (*). To create a bulleted list, add a hyphen symbol or an asterisk symbol before your sentence with a space. Once you hit enter, you can see the bulleted list.
Example 1: Using asterisk to create bullets
* First point
* Second point
Output:
- First point
- Second point
Example 2: Using hyphens to create bullets
-First point
-Second point
Output:
- First point
- Second point
6. Numbered list: WhatsApp does not have built-in support for numbered lists, but you can manually create them using numbers followed by a period (.) or a closing parenthesis “)”. To add a numbered list to your message, place a number, period, and space before each line of text:
Example 1: Using numbers with periods
- First step
- Second step
- Third step
Output:
- First step
- Second step
- Third step
Example 2: Using numbers with parenthesis
1)Contact the client
2)Send the proposal
3)Follow up after two days
Output:
1) Contact the client
2) Send the proposal
3) Follow up after two days
7. Emojis: WhatsApp allows users to send emojis in messages, making conversations more expressive and engaging. To use emojis on mobiles, you need to tap the emoji icon (😀) next to the text input field, browse through different categories and tap on an emoji to insert it into your message.
In addition to these font formatting tips, in our another blog we have detailed out pro-tips and hacks for sales managers to improve work efficiency while using WhatsApp for sales conversations
Best Practices for Using WhatsApp Fonts
1. Avoid Overuse: While formatting enhances messages, excessive bold, italics, and strikethroughs can make messages hard to read. Use formatting selectively for the most important details.
2. Maintain Professionalism: Ensure that formatting enhances rather than distracts. Keep a professional tone when communicating with clients.
3. Stay Consistent: Use a consistent formatting style to align with your brand identity and ensure clarity in all client interactions.
By strategically using WhatsApp’s font formatting features, sales managers can create impactful messages that grab attention, drive engagement, and ultimately boost sales.